Course Description  

The workshop will follow the Core Four Business Planning course curriculum that focuses on four pertinent areas.  

 

Core 1: Success Planning – Success Planning presents tools for: self-assessment, financial goals setting, boundary setting, communication skills, selling skills, and contingency planning. You will prepare your “business owner” resume and personal financial plan. Success Planning is also threaded throughout the course with instruction and exercises for teaching you about due diligence, raising your self awareness about your wants and need, the business wants and needs, your role in the business, business ethics, and business legitimacy.  

 

Core 2: Market Planning – Market Planning presents tools and strategies for transforming your dream into a reality of a market-driven business including: identifying customers, analyzing competition and industry, identifying a market niche and position, options for distributing products and services, identifying features and benefits of products and services, image and packaging decisions, promotional planning, pricing, selling, and contingency planning. Market Planning stresses the importance of focusing on matching the business owner’s dream with the needs and wants of the customer, and interacting in a competitive marketplace. Sections on social media and included. A section on social media provides and overview of how to get started.  

 

Core 3: Cashflow Planning – Cashflow Planning presents detailed strategies for preparing a cashflow projection, projecting sales, setting goals, and contingency planning. It focuses on helping you understand that the business and the person are separate economic entities. Cashflow Planning helps clarify personal financial needs form the financial needs of the business.  

 

Core 4: Operations Planning – Operations Planning presents key issues and strategies for having a legitimate business, compliance with all legal requirements, and effective business operations. It helps identify what work must be done, how all of the work will be done, and who will do the work. Operations Planning helps you identify the various “hats” you, the business owner, must wear and how to stay focused. This 8-week course will take you through all the activities and skill development necessary to create a business plan. 

 

Course materials (Zip File): click here